Last week we linked to Ben Hill's milb.com blog looking at the best minor league promotions, and it was great to see the AAA Fresno Grizzlies landing the top spot for their mascot promotion pitting their mascot Parker against the Phillie Phanatic. Th.promotion wasn’t the only one that Fresno came up with throughout the season and into the offseason to engage fans and create brand awareness.“I Hate The Offseason,” involving Parker and members of the front office staff finding some very funny ways to get keep fans interested into the fall and winter.Major opportunity to show how any brand, no matter how “minor,” can stay relevant and engaged year-round.
Some other good reads…Darren Rovell also chimed in with his best minor league mascot promos of the year…good numbers as to the vastness of events attempted this year worth noting…Newsday's Neil Best has a good look at how the Mets’ Jerry Manuel handles himself with the press…the Wall Street Journal takes a good look at the financial viability of sprint football on the collegiate level…and AP has a look at Supreme Court Justice Clarence Thomas visiting the Georgia football team.
