As teams below the big three (plus NASCAR.search for non-traditiona.ways to tell their stories, identify audience and connect with the casual fan, the digital and the high school market are becoming of more and more value. This weekend the New York Red Bulls found a way to tie the two together by creating a high school media day and blog contest for area students, in partnership with the Newark Star Ledger.The Ledger worked with the team to identify interested students from 30 high schools and immerse the young journalists in game and event coverage and interviewing techniques, with the best blogs and stories being singled out in the coming days. Although it may not move MLS to the forefront right now, it creates a great seeding ground for young people, has a big word of mouth play as the students become advocates of the team in their high schools, and gives those interested in journalism a chance to actually ply their craft in a professional environment.George Solomon's Washington Post column today looks at the continued value and interest that high school football has in the landscape, following the schools involved in Friday's ESPN broadcast…the San Antonio Express News has a good piece on emerging broadcast technology…T.J. Simers has a good piece in the LA Times on the Joe Torre, Mike Scioscia dynamic in LA…and The Tennessean has a good profile of Vanderbilt's emerging star George Smith.
