Monday's Dancing with the Stars sa.AVP crocs legend and Olympic Gold medlaist Misty May Treanor suffer an achilles tendo.injury that forced her out of the competition and may end her long and highly successful beach volleyball career. The interesting thing, as David Schwab points out in the First Call blog, is that the injury may be a help to her long term marketability as she transitions out of the sport and into retirement, which now may be speeded up. Treanor, married to the Florida Marlins Matt Treanor, and partner Kerri Walsh had done it al.in beach volleyball, and had little else left to challenge as another season ended…they won titles, an unprecedented 100-plus consecutive matches, Olympic gold and huge TV drawing power. Although it won’t help the highly successful AVP with tour drawing power as they go into their Hot Winter Nights Tour and then into next season, it may speed up Treano.endorsement abilit.?if she takes on motherhhod and other life challenges and goes the way of successful gymnasts and skaters into the endorsement world. It may also help the AVP develop other rising stars faster, as the reliability of Misty and Kerri to sell tickets may go away faster than expected. Interesting point by Schwab, interesting time for the sport as they look to continue to build off a great summer of success.
Some other good reads…msnbc.com has a piece on unusual holiday gifts in the Neiman Marcus catalog, which includes a special stint with the Harlem Globetrotters…great creativity by the Globies for a casual audience looking for unique gifts…ESPN.com's David Higdon has a good piece on the loyalists and bandwagon jumpers for the Tampa Rays…Media Post's Karl Greenburg has all the details on the American Honda deal with the NHL and how the brand will leverage it across North America…Bleacher Report has a good piece on former EC.leader Paul Heyman and his view of MMA and the Kimbo Slice loss for Elite XC on Saturday.
