It i. the largest single day sporting event in the world, the ING New York City Marathon.college sports and the always-present NFL season. runner Pam Rickard in the Roanoke (Va.) Times, a feature on cook Joe Bestianich in the New York Times, and multiple lead-up branding and activation opportunities fo.partners in warm up races in the weeks before the race. The celebrity side, with runners like Howard Stern's other half Beth OstroskyFor a one day event, the timing, planning and branding is like no other, and shows why the property is of such great value to all those connected with it..
Some other good reads…si.com's Arash Markhazi has a solid piece with 98 year old Hall of Famer John Wooden…WSJ.com has a good piece on the redemption Mitch “Wild Thing.Williams has found in Philly…with the NBA season beginning, the New York Post has a look at where the Knicks payouts may be going for the brand…the Toronto Star has a good profile of the Raptors Anthony Parker…
