Two brands that continue to find ways to activate with a young audience by combining gaming with star power are Gillette and KFC.where XBox Live players compete on a series of games online against each other to determine who is the Gillette Grand Champion of Gaming” in each of the games.Tiger Woods for example…in an online head to head competition. It is a great way to tie in Gillette celebrity endorsers with the avid gamer, two worlds which don’t normally intersect.?A similar play, although in the entertainment space, is being offered up by KFC as they look to grab that young male demo. Their involvement involves a cash payoff with the game of Guitar Hero, looking for gamers who can match skills wit.professional guitarists and earning a cash payoff.Both brands need the consumer space of gamers to grow, and by speaking to a direct activation that is both online and real, with the heros or stars of the genre or sport, is a great way to mesh both worlds and score big branding points.
Some other good reads…Brandweek has a piece on adidas’ digital play with the NBA season kicking off, creating viral videos for some of their stars…Philly.com has a piece on the Flyers valuation by Forbes.com and how the brand still reports negative income…the Tennessean has a good piece on packers QB Aaron Rodgers…and USA Today has a piece on the nine American athletes labele.political “troublemakers” at the Beijing Games...
