The Phillies Ryan Howard is probably still celebrating the Phils World Series title from this past week, but the folks at mlb.com gave fans an even better look at the star this past week, working with Playstation to create a great viral video that takes fans behind the scenes of the making of the video game.The piece scored points on a number of levels for MLB…first it showcased a star coming out of the Series at a time when his casual value to the sports fan may be at its highest…it gives fans an inside, off the field look at one of its biggest stars in an unusal environment, it gave gamer.a cool “inside” looks into game creation, and it married it all together on a great digital platform, combining the story with the video on mlb.com at a time when traffic coming off the Series may drop a bit. Great timing, great opportunity, well hit piece that keeps the baseball beat going into the offseason..?
Some other good reads…with professional MMA coming down to the UFC and its smaller company the WEC being the sole survivors soon, George Willis of the NY Post takes a good look at the concerns fighters have about narrowed opportunities…with hoops now in full swing. the Washington Post has a great profile of D-League owner Brant Anderson…interesting to follow all the spin going on with Michael Singletary, the 49ers coach, dropping his pants in the lockerroom last week…the Boston Globe has a good look at it…and the LA Times TJ Simers has a good look at the former Heisman Trophy winner Anthony Davis and how he now makes ends meet financially…another example of how it is not all glory, even for elite athletes.
