As we change clocks to standard time, it would appear baseball is drifting off to a nice slumber before Hot Stove action begins anew in a month or so. However as Ben Hill points out in his Business of Minor League basebal.blog.some of America's savviest sports marketers, the minor league baseball teams, continue to grow and engage fans of all ages in the immediate offseason. From pre-Christmas memorabilia sales to pumpkin carving contests, the teams continue to show allegiance to community and brand, all without the benefit of players in market. The experiences they have created in the early offseason are fun, have little to do with ticket selling and have everything to do with being a year round experience at affordable prices for the fans. Now will every minor league team look to engage in Octobe.? No. But those who understand their fans and grow their brand will, and Hill's blog points out some of the best.
Some other good reads…great move by the clothier Joseph Abboud, cutting a deal to dress all the NB. coaches during the season.the Times of London has a must read on the globalization of the sports job industry…and the Rochester Democrat and Chronicle has a nice piece on Sabres owner Tom Golisano and his political clout in New York..?
