As his Liverpool club heads toward the top of the Barclay's Premier League standings, owner George Gillett continues to be a prime example of how sports ownership and branding will look as we move to be more global in the 21st century. Foxsports.com ran the AP article which spells out not Gillett's views on why or how his partnership with American owner Tom Hicks has flourished in the EPL, but why his Canadiens team has rebranded itself and is working with the people and how he is even looking to MLS for Montreal and to India for other opportunities. The piece gives a rare look into what will become a global branding strategy for many large owners going forward…finding the plumb property in one sport and then use that brand to connect with emerging sports an. brands in other sports to create cross-exposure. In Gillett's case the cross exposure goes EPL-NHL-MLB-to potentially cricket and MLS, and would give him a first-ever sports branding opportunity on three continents simultaneously. Now has this been tried with marriages between big brands like the Yankees and Manchester United befor.? Yes and it hs failed. However starting with one mega-brand and connecting to rising brands makes more sense for long-term growth, and Gillett's model may be one to follow.
Some other good reads…fun AP story on a 73 year old making a pair of free throws in a college game in Tennessee this week…Canada.com has a look at which presidential candidate is best for hockey…and the Times of London has a look at Allen Stanford and how he is rocking the cricket establishment.
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