We started this blog almost a year ago, and one of the more unique promotions that came up was The Million Dollar Arm, a promotion to find baseball players in India and grow the game there, with a chance for some young player who could learn baseball to get a chance to make his way to the pros. Whether ot not there would be a payoff would be the great unknown, but as profiled in USA Today this week, the competition found not one, but at least two young pitchers who are developing with a chance to play professionally. The contest may have hit the international scene at the right time…baseball had a good run in Beijing and is now fighting for inclusion in 2016, MLB has never been hotter both in North America and in the rest of the world, and India as a sports property, and as .country with active brands loking to activate in the sports marketing world, is growing at a very rapid pace.The Million Dollar Arm may be one of those unique properties that has the legs to prove that it can work, and could even adapt to other countires and other sports with the right payoff.
Some other good reads…John Feinstein had a really good Phillies retrospective from a fan's point of view in the Washington Post this week…with so many athletes effectively and intelligently voicing their political views this week, the New York Times has a good look at the controversy surrounding the Broncos’ Brandon Marshall's attempt to salute the Obama win in Thursda.night's game…si.com has a good piece on rising soccer star Neven Subotic’.difficult choice of which homeland to support internationally…also on the agent profile side, wsj.com has a solid q and a with super agent Arn Tellem..
