Most pro sports teams will take advantage of the road trip to host fans and business partners from their region with the team as a reward for customer or brand loyalty, and to give those involved with the team the much-wanted “insiders” perspective.Baltimore Ravens made a very smart play to go the experience one better…they hosted a Friday media summitt for New York media buyers and potential partners as part of their advance trip for their game with the Giants. The move is even bette.for a smaller market team like Baltimore, especially with the Redskins media machine right in their backyard. It gave them a well-produced presence in the biggest media market to tell their story and give those who may not know enough about the brand the chance to learn from those on the inside about the team partnership opportunties and personalities that make up the Ravens.Very aggressive, well thought out and tactical branding plan by the team, taking great advantage of their one shot in New York during the fall.Dan Shaughnessy has a good piece in today's Boston Globe on Holy Cross’ long-overdue honoring of some of the greatest players in hoops history, including Bob Cousy…CNBC's Tom Rotunno has a good piece on Callaway Golf's continued brand expansion, this time adding Justin Timberlake as a spokesperson…even with the loss to Brock Lesnar Saturday in Las Vegas, wsj.com's profile on Randy Couture is still worth reading and is a good look inside the current state of MMA…the issue of how former players sometimes ease up o.criticism of their teammates took a unique spin in the Washington Post, where Barry Svrlug.looks at the legion of ex-Skins who take more than their share of shots at the current group…
