The Pittsburgh Pirates have been the poster child for the small market, under appreciated brand for over two decades.the Pirates have struggled to make any dent in the local, regional or national landscape, especially with the success of the Steelers and the Penguins right in their own backyard. So in the search for new, fresh angles, the team has looked internally to fin.a common bond that a new era o.multiethnic fans could relate to, as well as continuing to play a youth movement.Pittsburgh Post Gazette on “The Pirates of the Caribbean,” and the organization's concentration on going to all ends of the earth to cultivate a new level of talent for their fan base. These stories, coupled with the repor.last week that the organization had signed a pair of pitchers from India, give fans hope and keep the brand relevant in a market that was bereft of both in most recent seasons.?Also by building up the diversity in the organization, the brand is laying the foundation for different sponsorship and ticket selling opportunities, both very important in the current economy with a brand that has lost its way. the Pirates are looking to right what was a steadily sinking ship.
Some other good reads…Darren Rovell has a good piece on the positive or negative effect the Plaxico Burress mess will have on retail jersey sales…Forbes.com has a good video piece with Rotohog.com CEO Kelly Perdew…Yahoo's Dan Wetzel has a good thought piece on the politics vs. performance issues now bogging down the BCS…and the Albany Times Union has an interesting look at the brand value the MAAC gets by sponsoring and running a tournament in…Orlando..?
