As we have noted before, minor league baseball, even with their affordable prices, constantly look year round to keep the brand relevant in the community and continue to reinforce brand. many times it can be done with the offbeat, the latest example is the Hudson Valley Renegades, who took the opportunity to create Benchwarmers Tribute Night in 2009, in deference to Knicks exiled guard Stephon Marbury.? The Renegades will give fans a chance to ride the pine near the dugiut, will hand out fau. wood seat cushions, and who knows may even get an appearance from the mercurial Marbury himself. Th. game will be in June, but by taking advantage of their ticket onsale and the extended coverage the Knicks-Marbury feud has gotten, the promo has gotten great advance legs for the team in the offseason. Come June tickets will be sold, it will be a fun look back at the issue and most importantly it is creative and takes advantage of a very topical event in the area for the casual sports fan. Nice way to land some hits for Hudson Valley.
Some other baseball reads…Octagon's First Call blog has a nice piece this week on the great collector for the enophile/Red Sox fan for the holidays…Big Papi wine….mlb.com's Lisa Winston also has a good piece on what minor leaguers are doing in the offseason to earn some extra cash in these streamlined times…and si.com's Frank Deford chimes in on his stance with the politicians and against the BCS.
