As much as the numbers in the Bernard Madoff Ponzi scheme are almost beyond comprehension by most on the street, what is understood and appreciated by fans are owners communicating messages directly to their patrons…ticket buyers, media and sponsors. This week, following a presser to introduce new closer Francisco Rodriguez, New York Mets CEO Jeff Wilpon took the time to address the questions of his families’ massive projected loss in the scandal, and assure all that the team, its new stadium and it. fans are on solid ground. Especially since the scandal doesn’t directly relate to team business, Wilpon could have followed the cue of many others in his situation, brushed off a no comment or referred to ongoing litigation as a curtain to hide behind. Instead he addressed the questions head on and confidently, and in a time of financial uncertainty for many teams, spoke through the media directly to the fans that the team is OK. It was the latest in a series of smart positioning moves for the franchise since October. with the Mets coming out first on positive stadium moves. community events, ticket sales numbers and even player signings and media opportunities before their crosstown rival Yankees. now the naming issue with CitiField remains a hot button right now, but even on that issue the team spok. as one and clearly communicated their position, however popular or unpopular it is. In these days o. lessening discretionary income, the Mets are clearly being aggressive and effective in speaking to their fans on a regular basis, and are telling a story that even in tough times the fans and business partners will appreciate. That they are forward thinking, unified and making the best business decisions to grow the brand for the long term.
Some other good reads…the New York Post has an interesting piece on the problems former MLBer turned Wall Street mogul Lenny Dykstra is having with his Players Club Magazine…an interestingly quick fall from grace for the former Met and Phillie…the San Diego Union Tribune also has a good piece about the Iron Man Triathlon and its continued success even in tough times…and even with the demise of the AFL, AF2 will continue to compete in March, and Don Walker has a good look at the positive outlook for the Milwaukee Iron and their ownership group for March.
