With three teams moving very quickly with front office changes on Monday, the Lions, Browns and Jets all sent messages to their fans and business partners that changes need to be made to improve the image of the team, and by doing so the day after the season, immediately avoided the twisting in the wind and distractions that often come with “evaluations” after poor seasons.However now that the smoke clears, it appears the Browns may have the most o.one page as they look for direction going forward.The story on Cleveland.com today details Randy Lerner's issues and opportunities and how he may make choices, and why he made the choices he did, and gives some good insight. The Browns remain a solid brand in Ohio, with a strong following, sold tickets and…in a market that even with LeBron James and a strong Indians franchise in a down economy…they will hold their place an.build by keeping things tight. Now the Jet.? Different story. Even though they stood together on the announcement yesterday, the difficult questions posed by the New York media, as well as some conflicts of story, remained unanswered, and with a quarterback controversy and PSLs going into a new stadium to be sold, their stance going forward should be organized, smart, forthright and aggressive. The decision to change coaches was made and that news cycle is now closed. Now having all on one page and providing information in an appropriate manner that communicates to the fans and the business partners what the plan is should be next. Will be interesting to see how and when those messages are conveyed by the organization.
Some other good reads…Ad Age has a great piece on how a local sports spend can help and grow in tough times…the NHL will have another big day with the outdoor game New Years Day in Chicago, and they continue to score ancillary points on the “little” things, the latest of which is letting media skate on the ice today…Media Daily News has a good piece today on where people are getting their news from.and Marketing Daily has a look at Hyundai's decision to take on a Super Bowl ad as part of their new brand launch…?
