As we lose sports teams and large brands worry about the best way to get ROI, some potential opportunities always arise. One of the more unique ones was pointed out in a detailed Reuters piece, which showed the value brands are getting and continue to get in Argentina…with the sport of polo.e story points out the value brands get with associating with an elite niche sport that is carefully placed and marketed correctly to the right audience.PBR makes its annual play into New York this week and shows how well it can activate and bring in the casual fan in the major market (again going up against the Giants playoffs for the second year in a row), one wonders if maybe with the right backing polo could make itself into a viable tour globally. Out of every downturn comes opportunity, and who knows, but maybe pro polo could be one for certain brand activation.
Some other good reads…Nick Canepa in the San Diego Union Tribune had a good piece this weekend on how even in troubled times, sports serves as a rallying point in the community…the San Francisco Chronicle has a good profile of BDA Sports Management's Lindsay Kagawa…and ESPN.com had a good piece sunnarizing how the Blackhawks have used all the right elements to rebuild a franchise…
