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Panthers Dentist Takes A Title Sponsorship For Kids Day…

January 9, 2009 by eastwin5
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Last year the St. Paul Saints sold their stadiu.naming rights for a game to some enterprising fans, and as teams, especially those in challenging markets, look for unique and noteworthy revenue and exposure, the idea of titleing a day for your sons Bar Mitzvah or your daughter's Sweet Sixteen may become more run of the mill.but an individual sponsor that is really one person. Now you would have to find people in a challenged economy looking to throw that money at a team, but why couldn’t it be tied to a charity…Joe Smith Day, presented for (as opposed to by) Children's Hospital of PhiladelphiaThese thoughts are spurred by Sarah Talalay's piece in the Sun Sentinel today, which talks about the Florida Panthers committment to family and hosting another kids day this weekend. Unusa.?No. What is different is the sponsor is a dentist. Not .medical group, but one enterprising dentist. Dr. Larry Kawa, team dentist.Now in all probability Dr. Larry didnt lay out what cost title sponsors would normally for such an event, since he is associated wit.the team, but how many teeth can Dr. Larry straighten in exchange for the title sponsorshi.makes for more buzz than an outfield wall or a dasher board, or a unique way to enhance the overall package.National Lacrosse League now in season, Darren Rovell looked at the viability of the league in this challenged economy…although there wasn’t great buzz leading into the season and with no TV there are gonna be exposure issues, they are up and running for their core audience…the New York Times has a really good look at Jaromir Jagr and his trials and tribulation.in Russia…the Wall Street Journal had a very interesting piece today on Disney's rebranding of a channel aimed directly at teen boys…given the gaming industry growth in the marketplace could be interesting to see where that falls in sports…

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

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  • Business
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  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
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  • Fox Sports.com
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  • lifestyle
  • Miami Herald
  • Minor League Baseball
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joefavorito1@yahoo.com

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