It is definately more entertainment than sports, but it has athleticism and now all the flash and dash of entertainment so as Cinco de Mayo ends we decided to take a look at the Mexican wrestling niche phenomenon Lucha Libre, and its crossover into burlesque and entertainment in LA, Lucha Libre Vavavoom. NPR highlighted the new entertainment property on Tuesday morning, and pointed to its crossover from the Anglo to Hispanic audiences, its fun entertainment appeal, the showmanship and the athleticism of the performers and many of the brands that are looking to crossover, from mainstream American brands like Miller to traditional Mexican brands to grab that audience. Again, as brand marketers look to embrace the growing Hispanic demo it may not be that much of a stretch, but it also may be a good example of finding ways to access both audiences with fun and a bit of athleticism and showmanship, and learn what the elements are that have made the property work, even as a niche. Not a traditional sports play, but one that has lots of efficient and interesting elements for the right brands.
And on to some other good reads…SBJ's Terry Lefton had a good feature and CNBC's Darren Rovell had a good q and a, one of multiple stories Monday, on the new partnership between former AB head of sports marketing Tony Ponturo and The Leverage Agency, an interesting mix of the traditional well connected marketer finding a way to attach with a young diverse group looking for more mainstream growth…The Business of Baseball had a good piece on Hostess’ new promo with the Kansas City Royals and the chance for a fan to have a windfall by throwing three straight strikes…and Media Post featured Bic shavers new campaign with Major League Gaming to reach a new and younger audience…
