Many may have said over the years that the Florida Marlins lack of support in the community, despite ultra-competitive and exciting baseball for the majority of most seasons, is a crime. So the Marlins have gone to great lengths over the years..the Manatee Dance Team anyone…to find ways to lure people into what is now Landshark Stadium. However this week, as reported by Sarah Talalay in her Sun Sentinel blog, the M's worked with local law enforcement to promote click it or ticket weekend...police officers who found select drivers complying with the law were given pairs of tickets to Marlins games as a reward, and the Marlins community service teams and mascot were out in force drawing attention to a critical community service program for the police. It was a different way to move distressed inventory, tied a solid program to the team, got some good off field exposure for the brand and raised even more casual fan interest for the team going into the pre-summer period where school is not yet out and fans may not be 100% focused on baseball. Nice play for the team and the community.
