• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

  • Home
  • Blog
  • About Me
  • Joe In The News
  • My Book
  • Services
  • Links & Feeds
    • Get involved
    • Legends of sports publicity
    • Sports Movies and Books
  • Contact
    • RSS Feed
  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • PBR
  • PGA Tour
  • Tennis
  • Crisis Management
  • Gaming
  • NBA Teams
  • Olympics

Collateral Damage, ARod Style

August 16, 2013 by eastwin5
Spread the love

As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves.  The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because of off-field transgressions, donations to charity lost because of selfish mistakes…can be even more devastating to those people than the ones who are front and center in controversy. The latest example came to light this past week in the ongoing Alex Rodriguez saga.  It wasn’t another player on the field indicted, or more damning evidence provided by an anonymous witness. It came in the words of a New York Post  story  that discussed the hundreds of thousands of dollars that a film, created for charity and geared at young people, will lose because the Yankees controversial star has to be edited out and replaced when the independent project goes to theaters.

The film is  “Henry & Me,” and Rodriguez will be removed from the final version due to fears from investors that the Yankees third baseman will hurt the marketability and profitability of the picture. The animated story, based on a popular children’s book by longtime Yankees front office member, advisor and community liaison Ray Negron, tells the story of a young boy who overcomes cancer and his fears with the help of some of the Yankees brightest stars from the history. It stars Richard Gere, Chazz Palminteri and Paul Simon, along with Yogi Berra, Reggie Jackson, Bernie Williams, CC Sabathia, Mark Teixeira and now Rodriguez in a wide variety of roles, and each actor in the film agreed to donate their salary from the film to their individual charities, with $2 from each DVD sale going to charity.

The film has been in development for several years and was poised to debut this fall. But Rodriguez’s role will now be switched to recently retired slugger Hideki Matsui, causing more delays and taking a big bite out of the budget that was forecast to finish the film. Rodriguez is featured in 49 sequences.

Though Rodriguez had admitted to steroid-use in his time with the Texas Rangers before being cast in the film, the film’s producers, and the Yankees, thought those issues were no longer a problem and that he was the right player for the film dedicated to former owner George Steinbrenner. The recent developments obviously changed that sentiment, and will now have reverberations way beyond the field of play, or the business scope that most may think could be pulled in to the ARod saga. A tough day for the “little guys” around The Bronx Bombers, both those involved in a worthy film and those young people who could already be enjoying and earning from a credible project, which now involves a star lacking in credibility.   

Category: Ambush Marketing, Crisis Management, Fox Sports.com, Minor League Baseball, MLB, New York PostTag: Alex Rodriguez, George Steinbrenner, Henry & Me, Hideki Matsui, MLB, New York Yankees, Ray Negron, Richard Gere

About eastwin5

Previous Post:Patching In Brand Success…
Next Post:Devils Brand Better Than Where It Was…

Sidebar

About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

Follow Me On Twitter

Tweets by @joefav

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

Newsletter

Sign up to get free resources, tips, and articles of our station.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2025 · JoeFavorito.com · All Rights Reserved – RSS Feed