It’s almost tailgate time on hundreds of colleges across the country, and a relatively new brand is ready to jump into the fray with a pretty unique contest.
Schwan’s is a one of the national brands IMG College has brought to multiple school properties, with some assistance from Learfield Sports in lining up key schools. They are now kicking off a pretty cool online platform at TailgateAtYourPlace.com The contest highlights Schwan’s Consumer Brands’ Red Baron®, Freschetta® and Tony’s® pizzas….and has some compelling features for fans. The new Web site is billed as a one-stop shop for all things tailgating this fall football season, including entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests and games with more than $150,000 in prizes. Additionally, Red Baron®, Freschetta® and Tony’s® pizza brands will have special promotional packaging tied to the sponsorship program, set to run from Aug. 1, 2014 through Jan. 10, 2015.
The greatest part of the contest doesn’t stop with winning; the brand will customize the online tailgate to the loyalty of the winner. A Commodore in Knoxville wants no part of orange; that’s ok. A Buckeye going to Ann Arbor? All your stuff is OSU styled, no Maize and Blue anywhere near. The attention to detail shows that the company is willing to go the extra mile to deliver not just any experience, but THE experience, to the winning consumer.
The universities included in Schwan’s Consumer Brands football sponsorship are Arkansas, Georgia, Michigan, Vanderbilt, South Carolina, Tennessee, Auburn, Florida, Illinois, Missouri, Minnesota, Mississippi, Alabama, Kentucky and Ohio State.
TailgateAtYourPlace.com will offer pizza lovers timely tips as the football season kicks off, as well as content to get them in a college football spirit. Fans encouraged via a full social platform to visit daily for chances to win prizes; more than $150,000 in daily and monthly grand prizes will be awarded. Prizes include five monthly sweepstakes of $10,000 cash, a home-entertainment makeover and a kitchen makeover. Consumers earn sweepstakes entries by playing the Instant Win Game and earning bonus sweepstakes entries by visiting areas on the site.
Not a bad way to build loyalty and expose millions of casual fans to the brands’ newest investment; the ever-growing big business in and around college football.
The Dr. James Andrews Brand…