Following William Morris Endeavor’s acquisition of IMG, there’s been talk of collaboration — using WME talent in IMG marketing. A great example of that collaboration came to light this week as college football kicks off.
With 12,000 US retailers supporting the event and promotion in full force, WME client BRAD PAISLEY has signed on as the face of the College Colors Day social media push. You will be seeing pictures and videos of Brad in his West Virginia gear as well as posts for other IMG schools this week. Paisley is also cutting 18 video snippets for schools — giving them a shout out for college colors day.
On his new album, Moonshine in the Trunk (People magazine’s #1 pick this week), in the song “Country Nation,” Brad gives a shout-out to 16 school mascots represented by IMG college licensing. Of course, as a passionate college football fan, Brad leads with his beloved Mountaineers.
College Colors Day has become one of the largest annual retail marketing platforms for college football, creating not only fan excitement for the kickoff of a new college football season, but also additional distribution and exposure for school gear in over 12,000 retail locations nationwide. Retail highlights include a special college section at Walmart called “Saturday’s Best” running in 500 stores all thru September.; 962 doors at JC Penny, 492 doors at Kohl’s, 457 doors at Sam’s, 204 doors at Meijer, 162 doors at Target, 204 doors at Academy (all stores).
It’s a smart example of convergence and showing how properties can work together to amplify a platform.
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