As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College.
Deck the Halls in Maize and Blue: Michigan:
It hasn’t been the best of seasons in Ann Arbor, but the Michigan athletes had some fun with their holiday video campaign. The Wolverines put their own spin on the digital holiday card this year — student-athletes across all sports came together to create Michigan inspired holiday magic. Almost 200,000 people that have viewed this video on Facebook with the best part being the lighthearted outtakes.
Carlton Cam Debuts In Tampa:
“The Carlton” has quickly become an internet sensation for the best dance moves ever. The University of South Florida took the dance one step further to engage fans at men’s hoops games recently debuting The Carlton Cam. While it won’t quickly replace Kiss Cam, the Bulls pulled in some solid bringing an in-stadium activation and engaged with fans on all their social sites, while sharing the video of the scoreboard feed on Facebook, and cut GIFs of the highlights to post natively on Twitter.
Oregon Continues To Salute Its Hero:
Earlier this week we talked about the amazing digital play Oregon created to engage and inspire fans as Marcus Mariota won the Heisman trophy. The Ducks continued the celebration and got fans involved this week, with their launch of MahaloMarcus.com to celebrate Heisman Trophy winner.
Nice way to end the football season, and start the holiday season!
