• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

  • Home
  • Blog
  • About Me
  • Joe In The News
  • My Book
  • Services
  • Links & Feeds
    • Get involved
    • Legends of sports publicity
    • Sports Movies and Books
  • Contact
    • RSS Feed
  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • PBR
  • PGA Tour
  • Tennis
  • Crisis Management
  • Gaming
  • NBA Teams
  • Olympics

Soccer Clubs Use Gaming for Global Exposure

August 30, 2018 by Joe Favorito
Spread the love

The following originally appeared in Portada by colleague Jerry Milani…

While in the States much is being made about professional teams investing in esports franchises, or the creative advances the NBA (@NBA) is making with the NBA 2K League (@NBA2K) which concludes this weekend, the work global soccer brands have made, and are still making in the space is still evolving and showing ROI.

This week some of those clubs and partners took another step forward, with La Liga’s Real Betis (@RealBetis_en) signing a partnership deal with esports company Esportia (@esportia) to expand the soccer club’s presence in the gaming industry. Real Betis join a number of top-flight Spanish clubs in signing recent partnerships with Esportia; both Getafe and Villarreal are among the company’s recently acquired other clients.

Then came the news of EA Sports’ (@EASPORTS) continued expansion with FIFA, bringing in the video game license for Serie A champions Juventus. The deal means that EA Sports not only holds the license for four out of the top five European leagues –Konami holds the license for France’s Ligue 1 – as well as the rights to the UEFA Champions League and UEFA Europa League in April.

Cultivating those young fans in a manner they are accustomed to, on a small screen, can lead to longer-term engagement with brand partners, players, [and fans]…

“We are very happy to come back in a famous and popular game like FIFA 19,” Serie A’s Gaetano Micciche said in a statement. “The agreement signed with an internationally renowned partner such as EA Sports testifies to the worldwide recognition that our championship has.”

The growth of FIFA on a global scale, not just as a fan engagement tool but for some clubs as a training tool, is the model professional leagues can look to, and what the NBA is trying to do with NBA 2K as esports and gaming take more of a market in the coming years. While it is doubtful NBA teams will suddenly be using 2K in lieu of practice for their elite players, the strategy skills in advanced FIFA have come in very handy for clubs looking to better improve the thought process of their younger players who are used to being immersed in video games when they are away from the pitch.

The barrier to entry for fans around the world to build their affiliation with a club through playing FIFA is also very low, giving global soccer clubs an interesting leg up in fan engagement strategy in emerging football markets like the US and even China. Cultivating those young fans in a manner they are accustomed to, on a small screen, can lead to longer-term engagement with brand partners, players and even with such things as purchasing kits and attending events down the line. It is that type of engagement that the NBA is seeking with NBA 2K, and that MLS and the NHL seek with their video game investments in the coming years. Not as much for enabling esports aficionados to make a cross to traditional sports, but to enhance those gamers who love traditional sports to enhance their engagement and then translate that engagement into a fan for life with the game, and the team, and the athletes themselves.

So while the buzz remains hot around traditional competitive esports like World of Warcraft, DOTA, League of Legends and others, the real engagement window for traditional sports is through the enhanced games now being grown in partnerships with leagues. FIFA and EA have set the standard, and it continues to grow.

Category: FIFA, Fox, Gaming, Past PostsTag: “World of Warcraft”, EA Sports, Esports, FIFA, Gaming, Juventus, La Liga, NBA2K, Serie A

About Joe Favorito

Previous Post:Back To School; College Storytelling More Valuable, And Easier Than Ever…
Next Post:Gaming The College System For Esports: The Oppts And The Pitfalls…

Sidebar

About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

Follow Me On Twitter

Tweets by @joefav

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

Newsletter

Sign up to get free resources, tips, and articles of our station.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2025 · JoeFavorito.com · All Rights Reserved – RSS Feed