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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Looking To The Future, Learning From The Past; Three Great Podcast Guests…

January 15, 2019 by Joe Favorito
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With CES now in the rearview mirror (a summary coming this week on seen and experienced), we looked at another trip of podcast recaps done by colleague Jesse Leads Grant. This week, three diverse storytellers, two tied to tech, one to careers and the growth of women in sport.

Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months.

You can see a list and log on to all of the over 130 episodes by clicking here. Take a listen, almost all are 45 minutes or even less.

Rich Greenfield BTIG

First up, we talked to Rich Greenfield, Media Futurist, Media & Tech Analyst at BTIG, for a conversation on everything Sports Media! Rich is an Equity research analyst with a focus on the media and technology industries since 1995. Co-creator of the BTIG Research blog, which provides thought-provoking financial, market strategy, media, restructuring, telecom and technology research and commentary from analysts at BTIG. His coverage ranges from diversified media and entertainment conglomerates, movie studios, online video, cable and satellite distributors and advertising-based Internet media companies.

Rich talks about the future of sports media, digital trends, esports and much more. He also talks about the increasing role of the tech giants in the sports world and how the changing viewing behaviors of consumers.

Here are some highlights…

“Facebook, Amazon, Apple are all a collision of tech and media and we analyze the tech and media collide”

“We think about legacy media declining and a whole rise of new players and a disruption caused by an array of new technology.”

“There’s a whole wide of array of companies in tech land that are increasing interested in sports rights”

“When ESPN+ was launched, ESPN made it clear this is a complimentary product, not a disruptive product”

 

Listen to the full episode here.

 

Pam Wheeler, Lawyer, activist, professor, former head of the WNBA Player’s Association

Photo by: Karl Ferguson Jr. (www.karlfergusonjr.com)

Pamela Wheeler  joined us to talk about leadership and her experiences leading the WNBA. Pamela is the first woman ever to lead a professional sports union in the United States and, as director of operations for the Women’s National Basketball Players Association, she has negotiated the first four collective-bargaining agreements for WNBA players.

She talks about her experiences at the WNBA from the CBA discussions to her work with the athletes. She also shares general leadership lessons and talks about her role as a professor at Columbia University’s Sports Management program.

 

Some highlights to listen for:

“There’s a natural dance when collective bargaining happens. “

“How do you deal with players that play a lot of basketball overseas, how do you structure those contracts or health benefits?”

“The NBA owners that had original teams were supportive of the WNBA, New York, LA, and even Miami were excited.”

“WNBA players have always been leaders and role models in their community, and that has been one of the things that have made the WNBA successful.”

“There’s a greater tolerance for social responsibility today in sports”.

You can hear the full episode here…

 

Donnie White, CEO of Satisi Labs

Donnie White, CEO of Satisfi Labs, joined for a conversation on artificial intelligence in Sports.

Donnie talks about his career journey, from Bloomberg to a startup and shares his opinion on the future of AI and machine learning in the industry, which has become such a hot topic

“The only way this works is if the Google, Siri, Amazon’s of the world have to provide content or call the right content, we are focused on creating the experience that a specific team wants”.

“If sports is the only thing I don’t DVR and won’t watch delayed, and I’m happy with the highlights, then I’m more of a casual fan then a committed fan”.

 “What the robotics industry never wants to present is a human replacement product, it’s a bad idea messaging wise and it’s not the goal. Robotics are met to supplement, not replace.”

Listen to the full episode here.

Enjoy the listening…

 

Category: Ambush Marketing, CBS, Crisis Management, ESPN, Fox, Gaming, MLB, NBA Teams, NCAA, NFL, Olympics, Past Posts, WNBATag: Amazon, Artificial Intelligence, Columbia, David Stern, ESPN, facebook, Machine Learning, WNBA

About Joe Favorito

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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