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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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A Year In, Good Reminder Of Lessons Learned Holding True…

March 6, 2021 by Joe Favorito
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I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 13 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool.

With that came 13 years of learning, including how to best balance time, a good amount of it spent in my home office when not on the road or in New York City with clients, at Columbia or in any number of offices or coffee shops I can spend time in.

So more tips for all those who have joined the work at home crowd still…

Time Management

Working from home gives you freedom in some ways, but it also creates lots of distractions. Plan your day exactly as you would if you were in the office, keeping in mind that the commuting time now comes back to you to use wisely.  Eat at regular hours, avoid the kitchen, try and get the door closed to stay focused and watch how the clock is positively or negatively affecting your work flow. It is easy to get distracted in any new work space, let along in your house which may have a spouse or kids around as well. Effectively making a list and getting through tasks is really key. Then end of day look back to make sure you check the box; you will be surprised at how budgeted time can get you to finish the job when you get into the routine.

Dress For Work

I have an old friend, Chris DeMaria, whose dad worked his office job from home for years. He said every day his dad got up showered put on a suit and went down to his office. It kept him focused that he was working not playing and provided the mental divide he needed. Now I don’t think we go to those extremes today, but getting up, dressed and in a different mindset than sitting around and lounging seems to work with people who have gone through the process. The activity early on in the morning also helps set that mental divide, which really needs to be established to be productive.

Take Breaks

The beauty of working from home is you can dive right in in the morning. No need for commuting right? However that dive right in doesn’t provide you with the normal ramp up you may get from being able to travel in from home. That means your mental ability will burn out quicker during the day than you may be used to. So get up at the right times, walk around look out the window and decompress for a few. You now have the chance to be even more connected 24/7, but don’t be. Find the time to detach and then you can come back stronger.

Talk to People

Yes we are practicing social distancing, but find the time to talk to those in your house during the day. You can’t go head down all the time and frankly, one of the things I miss the most is the human daily give and take in person with people. Having that non work conversation is invaluable to stimulate the mind, and we are humans who crave interaction, no matter how introverted we can become.

Leave the work at the desk

Toughest thing to do. Bad day, good day, medium day, most people can make the disconnect for a bit when they leave the office and head home. It is MUCH harder to do that when working from home. You need to find the coping skills to do that…your family needs their space too…we bring enough home with us don’t pull them into the work drama if possible.

Walk Somewhere

I can go for long periods of time at the desk and then get up and move around. However getting out in the air, alone of course right now, is so important to thinking. You lose creativity with the head down for the longer periods when home; get the break in walk around and it will lead to clearer thought.

Lastly, Do Little Things For Those Around You

If you are out early and back late in a normal routine, you are now in other people’s…families…space probably more than ever. You are the visitor, maybe one disrupting their routines.. Take the time to go a little something for them while you are home and get a few minutes…a snack, a song, a quick game or a conversation. Who knows maybe it will improve relationships if there are issues.

One other thing on the time management side; you now have hours back in your day which you may not have had; you may love it, may hate it, may be ambivalent about it, but this time is a great learning experience for those who look at it that way. The new normal may be scary, but it is a chance to learn about ourselves, our colleagues and how we can be productive. Take the time to take it in and try and extract little things from a world we didn’t expect just a week ago.

Being negative does no one good; especially when work and home are so tightly tied together.

Category: Ambush Marketing, Crisis Management, Jobs, NCAA, Past PostsTag: covid, social distancing

About Joe Favorito

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
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  • Fox Sports.com
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  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
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  • SI.com
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  • Washington Post
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TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

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