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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Like Nothing Else, Sports Still Has FOMO, And It’s Why The Business Will Keep Growing…

June 20, 2021 by Joe Favorito
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We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other.

Saturday night on one end of Long Island (Brooklyn) and in the middle of the Island, we were reminded within minutes about why we go, why we watch and why millions will follow as we lean into a new adaptive world. Kevin Durant’s shot fell short after a heroic seven game series, while the New York Islanders held on with a moment that longtime hockey writer Larry Brooks said had never happened before (read the story). Never. Ever. And for those who were at the Barclay’s Center or at Nassau Coliseum, they didn’t watch history, they lived it.

Because they were there live.

Now we have touched on the changes we will see and the lessons we will learn from the last year. Consumption methods will change (check out Buzzer or Burst). Media reporting will be adapted (read Andrew Marchand’s column on how we need to bring broadcasters BACK to call games in person and why). Maybe we won’t go as often because we found other things to do. But sports still has FOMO, and that’s a good thing, because there is nothing short of a deeply personal event like a graduation, the birth of a child, even a family reunion, that will have you say “I was there when..” like sports.

Happy Father’s Day.

Category: Ambush Marketing, Boxing, Crisis Management, Jobs, Mixed Martial Arts, MLB, NBA Teams, NCAA, New York Post, NHL, Past Posts, WNBATag: Adam Silver, Brooklyn Nets, Burst, Buzzer, Gary Bettman, Giannis Antetokounmpo, Kevin Durant, New York Islanders, Stanley Cup Playoffs

About Joe Favorito

Previous Post:Revisiting The “Stretch Pitch”…
Next Post:Two Footballers, One Issue. Brands Conflict With Values…

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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