So much has been made with regard to cause marketing in the past two years…it’s not just what do you stand for, but what are you doing to back up what you say?
One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and this Wednesday, the chain, which started in Point Pleasant, New Jersey, is doing just that…amplifying their cause marketing outreach louder than they ever have before.
Jersey Mike’s is giving a full day’s sales — expected to be over $10 million as a key driver in their 12th Annual Day of Giving. More than 2,000 Jersey Mike’s Subs restaurants nationwide will donate 100 percent of sales to the 2022 Special Olympics USA Games and Special Olympics state Programs
The Day of Giving is the culmination of Jersey Mike’s Month of Giving fundraising campaign in March, helping local athletes across the U.S. attend the 2022 Special Olympics USA Games, June 5-12, in Orlando, Fla. Customers are invited to celebrate in-store or place takeout orders through the website or any other delivery service.
While it is their biggest stand for cause, it is not the only place you find Jersey Mike’s tied to sport. In addition to now being the title sponsor for Rutgers’ arena, the company was the Colonial Athletic Association (CAA) Presenting Sponsor of the 2022 CAA Men’s Basketball Championship, as well delving into esports activation with Team Liquid and other properties.
They also combined their push for gamification this past fall through relationships they have with over 40 Power Five conferences to build engagement and brand affinity through social. (You can read about their “Tailgate Tour here).
However this Wednesday is all about the call to action for dollars. Since Month of Giving began in 2011, Jersey Mike’s has raised more than $47 million for local charities, this year they will look to really exploit that number even further, with a great cause to unify.
Well played campaign, that certainly is no bologna.
