It was a few weeks ago, the story about Republican operatives giving branded gas cards to those in line waiting for fuel. Some cried foul, as an unethical, and possibly illegal incentive to sway votes with fuel. While it was somewhat ambiguous what the outcome would be, it got us thinking, what about team promos for gas cards?
It actually could have a great upside, if not sponsored by a gas company, how about a car dealer or an energy company? In a time where the drive to the game might be a barrier to entry, the gas cards, even at $20 or $25, can be made back up with concessions, or ticket other in game purchases from the minor to the majors this summer. When you think of all the data being captured off of team apps and virtual tickets, teams can even incent season subscribers based on how far they are driving to come to games, especially to venues where public transportation is not an option, and the gas card can actually show that teams are listening to their fans and like them, are worried about spiraling process.
Now maybe teams don’t want to address issues that may be an impediment to buy tickets, but it is the stark reality of 2022…gas is expensive. In other years teams would purchase tolls or cover toll costs or provide branded public transportation passes, so gas cards can be an easy and quick fix. Heck you could even do drawings for larger amounts as a promo.
Surprised few if any have jumped on the gas card play yet, as the season and the summer move along, remember who fueled the idea first.
