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Can Gas Cards Fuel A New Summer Promotion?

June 13, 2022 by Joe Favorito
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It was a few weeks ago, the story about Republican operatives giving branded gas cards to those in line waiting for fuel. Some cried foul, as an unethical, and possibly illegal incentive to sway votes with fuel. While it was somewhat ambiguous what the outcome would be, it got us thinking, what about team promos for gas cards?

It actually could have a great upside, if not sponsored by a gas company, how about a car dealer or an energy company? In a time where the drive to the game might be a barrier to entry, the gas cards, even at $20 or $25, can be made back up with concessions, or ticket other in game purchases from the minor to the majors this summer. When you think of all the data being captured off of team apps and virtual tickets, teams can even incent season subscribers based on how far they are driving to come to games, especially to venues where public transportation is not an option, and the gas card can actually show that teams are listening to their fans and like them, are worried about spiraling process.

Now maybe teams don’t want to address issues that may be an impediment to buy tickets, but it is the stark reality of 2022…gas is expensive. In other years teams would purchase tolls or cover toll costs or provide branded public transportation passes, so gas cards can be an easy and quick fix. Heck you could even do drawings for larger amounts as a promo.

Surprised few if any have jumped on the gas card play yet, as the season and the summer move along, remember who fueled the idea first.  

Category: Ambush Marketing, Crisis Management, Minor League Baseball, MLB, Past PostsTag: Gas Cards, Herschel Walker, MiLB, republic Party

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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