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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Happy Is As Happy Does…

July 4, 2022 by Joe Favorito
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A little pause on July 4.

Happy is as happy does

Grab a six -tring, find a rope swing

Hang a palm tree in your truck

Drink a beer just because

Steal a slow dance in a rain storm

And a kiss from who you love

Laugh and live with a half-full cup

Yeah, happy is as happy does

-Kenny Chesney

I have been thinking a lot about legacy as we turn another page and enter what will be year 36 in and around this business, and the few miles ahead are closer than the ones behind. When you work for yourself as the “Studio Musician” in sports, media and entertainment you touch lots of people, but the wake you leave behind can kind of get lost. You build or help build, lots of things and events, but since you are part of the band the trail can be a little muddled or murky in history.

However I was reminded over the weekend of a fun legacy I had almost forgotten about…one that is probably more valuable and less tangible than most…the young people we have influenced along the way, at very early ages (and hopefully most for the good) and will have taken away something that you may have said or done for the good that will have a positive impact on them.

The reminder came in the form of a few thank you cards from the students we have taught at the high school level for several summers past. Most if not all, are now on to graduate school, careers and lives of their own, but those signed cards brought back a ton of memories from way back. It was a great reminder that ones “legacy’ may not be a company or a brand, but in the little touchpoints of the people.

Not bad to remember on a day of celebration.

Lets keep driving the bus and picking up those who want to join the ride along the way, lots of gas in the tank!

Category: Ambush Marketing, Crisis Management, Jobs, Past PostsTag: Columbia University, Kenny Chesney, NY Times

About Joe Favorito

Previous Post:The Value of Being The “Studio Musician” Of Sports…
Next Post:More Good Summer Listening, From NFT’s to the NFL…

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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