In 2018, Bud Light came up with the fun promotion around the Cleveland Browns breaking their losing streak, unveiling coolers throughout the region that opened with the team posted a long awaited win. This year, Pepsi unveiled a new buzzworthy and fun consumer promotion, tied to the renewal of their almost 40 year old partnership with the NFL.
The Pepsi Gametime Fridge TV is a c55’ 4K LED screen with a fully functional 16-can beverage refrigerator built into store fan-favorite Pepsi products, including Pepsi Zero Sugar. With the click of a button, via a motorized system secured to wall mounted refrigerator, the TV screen gently glides from center to the viewer’s right, revealing a display of ice-cold Pepsi cans.
Now who doesn’t need this? lol.
Pepsi will award one fan the Pepsi Gametime Fridge TV via national sweepstakes. To enter, fans can share who they’re looking forward to spending gamedays with this season on the Pepsi Twitter and Instagram with #GametimeFridge TV and #PepsiSweepstakes.
Additionally, the brand is set to run two new national television spots, featuring Pepsi Zero Sugar, during NFL kickoff next month, connecting Pepsi’s high profile NFL platform with the award winning #BetterWithPepsi campaign, meant to tout the unapologetic enjoyment of Pepsi, food, and now football.
· Grillmaster shows what can go wrong at a football tailgate when the guy in charge finds out how much better his burger is with Pepsi.
· Blocking The Kick shows a fan so enamored once he realizes his pizza is Better With Pepsi, that he almost ruins the game for his friends.
In a time of year where the scrums for relevance tied to a robust NFL season are coming into focus, Pepsi’s fun pivot is one to note as we get closer to kickoff.
