So much has been made with regard to cause marketing in the past three years…it’s not just what do you stand for, but what are you doing to back up what you say?
One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, New Jersey, is doing just that…amplifying their cause marketing outreach louder than they ever have before.
Hoping to raise a record-breaking amount for charity this March, Jersey Mike’s is using its 13th Annual Month of Giving fundraising campaign, by joining forces with more than 200 local charities.
During the month, customers can make donations through the Jersey Mike’s mobile app or onsite. Charities include hospitals, youth organizations, food banks and more. As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club.
The campaign culminates with the nationwide event, Day of Giving, on Wednesday, March 29, when local Jersey Mike’s owners and operators will donate their resources and every single dollar that comes in to local charities.
At the first nationwide fundraiser in 2011, all of Jersey Mike’s 454 locations raised $600,000 for 66 charities. Since then, Jersey Mike’s annual Month of Giving has raised more than $67 million for local charities. This March, Jersey Mike’s hopes to exceed last year’s record-breaking national fundraising total of $20 million and help local charities striving to fulfill their missions and make a difference.
In each market, restaurant owners select charities that support local neighborhoods and build a stronger community.
While it is their biggest stand for cause, it is not the only place you find Jersey Mike’s tied to sport. In addition to now being the title sponsor for Rutgers’ arena, the company was the Colonial Athletic Association (CAA) Presenting Sponsor of the 2022 CAA Men’s Basketball Championship, as well delving into esports activation with Team Liquid and other properties.
They also combined their push for gamification this past fall through relationships they have with over 40 Power Five conferences to build engagement and brand affinity through social.
However the end of the month is all about the call to action for dollars. Since Month of Giving began in 2011, keep amplifying a well executed and messaged campaign, that certainly is no bologna.
