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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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“Why Not Me?” Thoughts On The Growth of Opportunity For Young Women In Sports…

June 10, 2023 by Joe Favorito
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One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but it is really me who gets to learn from those in the room as much I can ramble on about lessons I have learned.

One of the areas that I have always loved even more so sometimes than the college level is at the high school level. I was lucky enough for five years to do a three-week class in Columbia’s High School program on sports business (the class has been discontinued), and I was also asked to start, and then grew, a two week class for The School of the New York Times, which I have now passed off to my colleague Mary Scott to do. Seeing and listening to these eager young people, and even more importantly, seeing where these professionals have ended up (and continue to check in) is more gratifying and exciting than almost anything else I do. I feel like they are my kids even today, and love following their rides to heights we could not have even imagined.

I was reminded of this joy on Friday, as Mary Scott brought her School of NYT class to the Prudential Center to attend the press conference for Beat The Streets’ New York’s annual massive event with USA Wrestling. It has been an honor to work with BTS over the years as these events, staged in places ranging from Madison Square Garden to Grand Central Terminal to Times Square, have literally raised millions for wrestling and education programs across the country. Without BTS, countless lives may have missed the opportunity they have received to expand their bright futures.

Of note in the BTS mission is girls wrestling. Without the doggedness and determination and attention to detail, girls wrestling at the high school level probably would not exist in many cities, and to see how much women’s wrestling has grown and continues to expand on every level, is a real testament to how opportunity can be realized when you have everyone aligned.

How does this tie together? In the School of the NY Times class that came on Friday were six or eight young women who were thoughtful, engaged and eager for the path ahead in careers in business. They asked great questions, were very serious about their approach, and exuded the joyful enthusiasm that one would hope for with such a class. Now this is not to take anything away from the boys who were there and asked great questions, but it made me think back to the start of the Columbia program, when we struggled to get one or two girls involved in what a testosterone driven business program at the time was certainly.

I mentioned this to these young women yesterday, especially since I attended the Sportico Wx3 event in LA this week (where I got to listen to other new voices in the business, who happen to be women), and I told them a story that resonates with me every day. There was a young girl, the only girl, in that class, and I asked her at one point why she was there. I will never forget what she said.

“I loved playing sports growing up, it was the only thing that my dad and I connected over. When I got to high school things got really competitive and I hurt my knee and didn’t play as much. One day we were at a baseball game, and I was looking around and felt sad that it was all guys who seemed to get jobs. My dad turned to me, and he said…you love sports, you are super smart, why can’t YOU be a general manager someday. And that’s why I am here. It’s what my dad and I love.”

Today, just over a half decade later, things are improving and very different, but still not that easy for diverse communities in sports. However, I am excited about the future as I see people who are super smart…Jessica Berman and Julie Uhrman, Kim Ng and Mary Wittenberg, Reagan Carey and Kyra Barry and countless others, getting and executing tremendous opportunity nd doing it with joy and innovation and inclusion for all.

It made me smile even more when one of the young women on Friday turned to me and said, “I want to be Jessica Berman someday.”

A job, a name, an opportunity that didn’t exist not too long ago.

Now one last point of emphasis. This cannot be done in a silo. The growth of the best people for jobs happens together, genders and backgrounds working together. The “women’s time is now” shout is just as damaging as when men controlled all the spots. It has to be done together. I am lucky enough to have worked with many influential leaders who happen to be women in my career as I have men, and I learn from both. It’s not one or the other.

It’s one. Together as a business.

Sadly, I have lost tough with the young woman who told me the story of her dad. She went on to Indiana university and probably has a kick ass job somewhere now. However there have been others, including these young women this week, that keep the torch not just glowing, but getting bigger, and that made me very happy.

Let’s keep learning and growing together. We win when the pie, with all its ingredients, keeps getting bigger.

Category: Crisis Management, Gaming, Jobs, NCAA, Past PostsTag: Beat The Streets, Columbia University, NCAA, School of NY Times, USA Wrestling

About Joe Favorito

Previous Post:“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…
Next Post:A Life Well Lived: Jim Hague

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
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  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
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  • Past Posts
  • PBR
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  • Photography
  • SI.com
  • sport
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  • Tips
  • Uncategorized
  • Washington Post
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TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

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