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AI For Good; Dickie V, Carpe Omnia And The Future Arriving Sooner…

July 3, 2023 by Joe Favorito
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There has been so mush talk about how AI, ChatPGT and the like will come and devour our human creative endeavors, but just like all other emerging technologies, those who evolve and grow and find a way to use the latest and greatest for their narrative will keep things moving well. I personally am looking forward to where this all goes and thought about a place where AI combined with the actual talents of a person now on the sidelines, can be an amazing benefit. It’s part of moving from an idea of Carpe Diem, Latin for “seize the day” to Carpe Omnia, which is seize everything. Leave nothing on the table every day.

As many have seen the legendary Dick Vitale has been again silenced by his voice issues. Dickie V will be silent again for several months with the hope he can return and regale us all with his actions and thoughts as college hoops comes back into focus. He is an American treasure. So what about this for the future. Not recreating an AI version of Dick Vitale, but give him the tools to use AI in real time to recreate his own voice through typing or eye movements or hand gestures. He types it and it comes out as his voice like we know it. It’s computer generated Dickie V from Dickie V not as an artificial source thinks he may say, malapropisms and all.

AI doesn’t replace it enhances. I thought about this over the weekend while I recalled that Derek Jeter was the last person to have the legendary booming voice of Bob Sheppard introduce him at Yankee Stadium, He had recorded the intro, and I believe Sheppard had recorded many other points of vocabulary to be used somewhere in the future, before the legendary PA announcer retired and ultimately passed away. Now while it is interesting to think about a future where an AI Vin Scully calls a World Series, or part of  World Series, or for Philadelphia fans a legendary Dave Zinkoff comes back to do a call of an opening lineup of a Sixers game (most players would not understand who that was), it is even better to think about how tech can help those still willing and able to do the work, but are slowed by the ability to not use all their tools. It enhances, it does not replace those doing the work (think about a highlight for an athlete who wants it to have a special walk in announcement of a legendary, licensed voice like we have walk up music and intro music now.)

Get better Dickie V., maybe those at ESPN and beyond (here is a recent link about ESPN’s use of AI) can get you back even sooner, while we can appreciate you and thank you even more for down the line.

Category: Ambush Marketing, Crisis Management, ESPN, ESPN/ABC, Jobs, MLB, NCAA, Past PostsTag: Bob Sheppard, Derek Jeter, Dick Vitale, ESPN, Yankees

About Joe Favorito

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

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  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
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  • Darren Rovell
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TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

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