Here are three pretty short but pretty interesting listens from a trio who are doing their work tied to storytelling, deep thinking, understanding the marketplace and innovation, but all three come at it from a different angle. All three are also at different stages of their careers, but all have gone through pivots with grit and determination and are thriving not just surviving. Enjoy all three. You can hear all of our podcasts, over 350 now, by clicking here.
First Up: Jeff Eisenband on the digital space, the growth of golf and reframing a fluid career at a young age.
We welcomed Jeff Eisenband back to the show to discuss how his career as a content creator has changed since he last joined the show in 2019. He explains how he decided to focus his work on golf, gambling, and esports and how it has helped him advance in this industry. The group explores the PGA/LIV merger and what it means next for the game of golf and its infrastructure. Jeff explains how he is able to wear so many hats in the media space and how his age and other external factors contribute to how he is perceived in each of the sports he works with. They discuss how working with sports video games is different from working in other areas of esports and what is next for that industry after its initial boom.
Then, Miheer Walavalkar, CEO of LiveLike takes us on an entrepreneurs journey and how understanding the marketplace has led to unseen success.
It was great to have Miheer explore how new technological innovations can enhance fan engagement for sports brands. Walavalkar explains how LiveLike has evolved over time and how market feedback drives their work. He shares why LiveLike decided to get out of the virtual reality business and illuminates why VR was never able to live up to its initial boom. They explore what’s next in the VR space in the wake of Apple announcing Apple Vision Pro before Walavalkar shares where he thinks Web3 is headed and the role he envisions LiveLike will play in its growth.
Then Rachel Baribeau gets us through the media business, the growth of storytelling, the emergence of women in media, and now how joy motivates and has kept her thriving.
Rachel discusses her book, “Relentless Joy”, and how her career as a sports broadcaster led her to a career in spreading positivity. She shares how she succeeded in adapting to the constant changes in sports media and how she was able to conduct her career on her terms. Rachel explains the importance of authenticity in destigmatizing mental health issues and how that translates to her presence on social media.
Enjoy and take away some great thoughts from all!
