• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

  • Home
  • Blog
  • About Me
  • Joe In The News
  • My Book
  • Services
  • Links & Feeds
    • Get involved
    • Legends of sports publicity
    • Sports Movies and Books
  • Contact
    • RSS Feed
  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • PBR
  • PGA Tour
  • Tennis
  • Crisis Management
  • Gaming
  • NBA Teams
  • Olympics

Little Things Matter; Aaron Rodgers, Tom Brady And Blades Of Grass…

August 27, 2023 by Joe Favorito
Spread the love

Sometimes in the world we are in it is so easy to get caught up in the buzz, in the GOATS in the FOMO moments that we miss some of the little things that those who are successful do to achieve their best.

Case in point…a blade of grass. As I was reading Lars Anderson’s book “A Season In The Sun,” about the championship season of Tom Brady and the Tampa Bay Buccaneers, I was struck by some of the little things the future Hall of Fame quarterback did or noticed as he got to game day. One was his obsession with the way the wind was blowing at ground level before he took the field. Did he consult a weather app or check with a team meteorologist? Nope. He pulled blades of grass and tossed them in the air to see which way they went.

Maybe it was just another Brady quirk right? His attention to gaining an edge is maniacal in many ways, and its why he is after all…Tom Brady. But then last week I was watching “Hard Knocks” on HBO, following the preseason of the New York Jets. There was Aaron Rodgers…pulling out and flipping some blades of grass into the air for the exact same reason. Now whether it is common but little known practice, a shared thought somewhere along the way, or a superstition, who knows.

But if that small attention to detail is good enough for Rodgers and Brady, and it gives them the confidence to do what they do, either mentally or physically, then it should serve as a great reminder of how important it is to always look left and right and make sure that the little tings are absorbed into the big picture.

By the way, with Rodgers now leaving State Farm, maybe there is a Scott’s Turfbuilder promo sitting out there as he tosses the blades into the air.

We never know sometimes which way the wind will blow, but it is good to take note.

Little things matter.

Category: College Football, Crisis Management, Jobs, NCAA, NFL, Past PostsTag: Aaron Rodgers, Bruce Arians, Lars Anderson, New England Patriots, New York Jets, NFL, Tampa Bay Buccaneers, Tom Brady

About Joe Favorito

Previous Post:As Students Return To Campus, The Power of Storytelling Has Never Been Greater…
Next Post:The Noise is Getting Louder: Sports Played By Women Emerging From The “Permanent Emergent” List…

Sidebar

About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

Follow Me On Twitter

Tweets by @joefav

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

Newsletter

Sign up to get free resources, tips, and articles of our station.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2025 · JoeFavorito.com · All Rights Reserved – RSS Feed