So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of various caricatures, sizes and shapes.
There is my introduction to Jibbitz, the Crocs-specific charms which have been around for almost 15 years, but are making a large scale comeback on campuses and are really gathering steam in sports. Now the Jibbitz story can be read here, and the charms are available far and wide, but where have the Jibbitz nights with custom branded charms in minor league baseball or the WNBA or college promos? I could only find one college sports promo for custom Jibbitz…Midland College, but with the launch of Crocs Sports last year, maybe an opportunity on the horizon.
Our young student had his Crocs filled with sports Jibbitz’ ranging from Kobe Bryant to Lionel Messi and lots of others, in a world where collectibles are a premium, pin trading has been a “thing” for years, how can Jibbitz nights be that far away? Especially if you like the sport version popular more and more with Gen Z.
Who’s jibbitzing next? Baseball promos await.
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