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Sister Jean and the Surprise Scribe…The Learnings of 48 Hours In Chicago…

June 20, 2024 by Joe Favorito
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“What do you think of the transfer portal?”

It wasn’t the first question I was expecting from almost 105-year-old Sister Jean Delores Schmidt as I sat in her office at Loyola University on a warm Tuesday morning in Chicago, but then again sometimes when you just show up, you have to expect what isn’t on the menu that day.

There were several of those unexpected during this week in The Windy City, with the conversation with Sister Jean maybe bringing the most quiet takeaways (“I tell parents not to worry that much if young people question their faith, they will find God when the time is right,” ) but not the only surprises that came from showing up at Wrigley Field for this year’s Sports PR Summit, once again so well thought out and organized by our colleague Brian Berger and his small but might team for about 100 industry professionals who came from across the country to share and learn best practices. My trip to the Lakeshore on Tuesday to listen and learn from Sister Jean came along with an amazing tour of the Ramblers facility from the unofficial historian of Loyola, Tom Hitcho, who made the impromptu trip even more worthwhile and full of unexpected learnings.

However as much as Tuesday’s adventure was worthwhile, it was a chance encounter Monday that again reinforced why we show up and look for moments that bring unexpected encounters. Part of Monday’s event at Wrigley was the tour of the field during a sweltering midday break, and while some chose to forgo the walk to the field…you are a communications professional in sports, you have seen “The Friendly Confines” before what could happen this time that would make it different…those who not only went, but hung towards the back, got an added surprise. We had two tour ides…a young woman who led the group and filled us full of Wrigley history…and an older enthusiastic gentleman who brought up the rear and made sure no one got lost. He too pointed out some facts along the way, but it seemed like he was there to make sure no one wandered off onto the grass as the grounds crew readied the field. Well, if anyone should know his facts about baseball, it was the gentleman bringing up the rear.

My colleague Dan Conley and I stayed in the back of the group to chat up our other guide and see what else we could learn. What we learned was that unbeknownst to the young and the veteran communication types walking the warning track of Wrigley, a historian and an award-winning author was in our midst. Dan and I asked our guide about how he came to give tours at Wrigley, and he mentioned that he was a writer during his career…at ESPN, the long-forgotten newspaper The National sports daily, the Boston Globe and the Yahoo Sports and other places, and oh yeah, for many years he was the Official Historian of The Boston Red Sox. Of all the things I thought I would encounter on the trip, having the legendary Gordon Edes be our humble back-end tour guide in the hallowed ground of Wrigley was not on the list.

Amazing the things you find out when you ask.

So, while meeting Sister Jean was certainly a wow moment, the biggest surprise came on a warm Monday afternoon, trading stories and listening to tales from a legendary media career while everyone literally seated out a tour.

Gordon Edes and Sister Jean, an unexpected doubleheader of listening and learning. Who knew?

The serendipitous moments continue.

Now if we can just help the Loyola chaplain solve the portal.   

Category: Boston Globe, College Basketball, Jobs, MLB, NCAA, Past PostsTag: Atlantic 10 Conference, Boston Red Sox, Chicago Cubs, Gordon Edes, Loyola University, MLB, Sister JEAN, Wrigley Field

About Joe Favorito

Previous Post:Road Wanderings…Baseball, Cricket, Signed Walls and The Value of Sports ‘Normalcy’
Next Post:Yankees and HOPE WEEK Dance Themselves To 15 Years Of Service…

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
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  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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