It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here.
“Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does it work, and what’s ahead? Ricardo Fort, Founder of Sport by Fort Consulting and one of the top voices and thinkers in brand marketing and innovation joins us this week. Ricardo, who has spent a career crafting some of the biggest brand success stories in the world, talks about his passion for marketing, his transition to brand marketing in sports, and how his background helped him get a holistic view of sports. He expands on how the sponsorship business has grown in sports, the demands of sponsorships today, and the impact of media on sponsorships. Ricardo also speaks about the metrics brands look at for success for their business, including how it works globally successfully and unsuccessfully. Additionally, Ricardo discusses the different agencies that work with the brand to make these activations come to life outside of the initial contract. Lastly, he talks about AI’s future impact on the brand marketing business and the properties with great potential for successful sponsorship appeal. A great listen on brand activation and strategy past, present and future.
“Catching” Entreprenurial Success: We love the entrepenurial niche, especially when it works well. Case in point. Chris Petroff, Founder of The Glove Lab joined us to talk about how an idea and an opportunity became a fulltime business. Chris discusses the origin of Glove Lab and how he got the passion for repairing, lacing up gloves and how the business took off. He discusses how his business is a niche, what makes Glove Lab so unique and the growth of the company. Chris expands on his passion for entrepreneurship and repairing baseball gloves gave him the most happiness. He talks about the stories of the customers and the importance of relationship building. Lastly, he speaks about how his business background impacted his ability to run Glove Lab effectively. An amazing listen for idea people.
Breaking ‘Walls”; Marrying Success With An Idea; We close with a listen that combines the top two…namely how do you take an idea, largely tied to a space you see as Blue Ocean, and build your own voice around it while launching a parallel business? Corey Leff joined us to explain the model he has built with his platform John Wall Street. Corey discusses his transition from finance into sports, his early background in media as a talk show host in Arizona, and the creation of JohnWallStreet as a stand alone platform with a vibrant but somewhat niche and still influential community. He also expands on how he found a passion for sports finance and startup space, and the importance of bringing a focus on quality over quantity with his content. He also discusses the four pillars of his business, his investors and his focus on B2B Content. A solid listen to again understand the ties of entrepreneurial, building your own brand, and making an idea into a business. Listen along here.
