As we turn the page to another month, a few good listens on careers, leadership…and The Masters. You can find all our podcasts from the last seven years here. Almost all are under an hour, and we hope you walk away from the first as well as the last so far, learning a little bit about our guests and our industry.
Soccer Intelligence gets smarter. We talked to Scott Lewis, Vice President of Business Intelligence at NYCFC and Faculty Member at Columbia. Scott talks about his current role at NYCFC, the history of business intelligence in sports, and its changing face as a tool. He also speaks about how data has evolved and the differences between the MLS and many of his other stops. Lean about the difference between first, second, and third-party data and how various sports properties evaluate the use of everything they gather. Additionally, Scott talks about the dedication of NYCFC’s fandom. And about how proper measurements is achieved as well as the impact AI is having on the industry. Listen here.
A lifelong storyteller pivots deeper to help mold careers. Mary Scott, now Senior Associate Director-Career Services at Columbia Sports Management, joins us to speak about her award-winning career in communications and leadership and the transition to academia, first at Rutgers and Montclair State and now at Columbia. Mary gives insight into her background and how she found a passion for education and career guidance for students, talks about what she learned as a student-athlete at the University of Massachusetts where she twice led UMass to the women’s lacrosse Final Four while also captaining the field hockey team, and how her business experience helps with her educational work. She also speaks about the changing landscape in the agency world and how the client relationships have evolved, even from her days at the NFL. It is an insightful and worthy discussion about careers and what lies ahead. Click along here.
Is the Grass greener at the home of the green jacket? Beth Marshall, Senior Director of Marketing and Communications for Augusta National, joins us to talk about her career stops at places like the PBA, the Sixers, the Atlanta Braves and beyond. Beth explains the differentiations and the innovation that goes on in and around The Masters and how the business of golf continues to evolve. She brings a lifetime of best practices learned and implemented in the conversation, which serves as a great look into the uniqueness of Augusta National and all involved in outing on such a magnificent event. Listen here.
