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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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The Reframing of “Tangible Media”

October 18, 2024 by Joe Favorito
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So here is the way I consume whatever we think of “media” as…printed word.

I get A LOT of newsletters I scroll through on various topics each day, in the morning and at night. I bookmark what I see as interesting or noteworthy…actually I cut and paste the links, hopefully not all paywalled…into a file so I can go through within 48 hours. I also go through X and Facebook and see what’s trending from people I trust, all of which is helpful to save time and cut through a lot of the nonsense out there.

However there is another key step for me in learning, and I couldn’t figure out what it was exactly until this past week in class, when one of our students…RJ Kranz (listen to RJ’s story here on out podcast) used a phrase that made sense.

Tangible media.

For me it means for long form stories literally printing them out so I can touch and feel them and refer back while not relying on a device. It means a pile of books, newspapers, magazines and the like that I have next to my desk to go through (here is a picture of President Andrew Jackson’s office and his pile of tangible media I noticed at The Hermitage outside of Nashville during a September visit) and revisit and clip and write on.

It means that going through the great profiles of the Time 100 online was nice, but buying the copy of the magazine that I can touch, and look at and follow-up with is even more important. I scroll and I lose thoughts. I read The Athletic and some of the great stories and I lose the moment because more emails come in. I PRINT a story from The Ringer or Wall St. Journal or the Washington Post, and I have the ability to fully digest the meal and assimilate it out.

Now that doesn’t mean that things online have less value to me, or that videos and spoken word  are less in my word of a curious listener. It just means I consume in a way that is unforced and works for me. Maybe you can call it old school, but its not. I was told even this morning that some legacy magazines are INCREASING print runs because they are finding that consumers…of ALL ages…have screen fatigue.

You have to find the balance…and it was refreshing and interesting to hear and learn that some of our students…RJ wasn’t alone…actually are learning to consume more away from their device just like we did in the old days.

Tangible…tactile…flipping the page. Maybe not so old…amazing how things come around, or how you can combine thinking and absorbing into the style that works.

Just ask RJ….maybe even President Jackson would have approved.

Category: Business, College Basketball, Jobs, NCAA, Past PostsTag: Andrew Jackson, NY Times, RJ Kranz, The Ringer, Time MAGAZINE, Wall Street Journal

About Joe Favorito

Previous Post:Leadership, Integrity, and A Dog Named Jeter; Takeaways From Columbia’s Sports Business Conference…
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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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