We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of businesses while always thinking big and driving innovation wherever he is. The second, Bob Broderick, brought a storytellers mindset to a startup and reimagined a vital element of professional and collegiate football, taking technology and relationships created over twenty year to help co-shape a protective technology business that is now the product of choice for the greatest names on the gridiron. Enjoy both, learn from both of these folks, and as always you can catch all our shows here.
From Music and Motown to football to futbol, Handler Leads The Way; Tom and I headed into the New Year by welcoming Howard Handler to the CUSP Show. Howard has grown some of the biggest brands in the sports and entertainment world – Major League Soccer, Madison Square Garden, The National Football League, MTV and Saturday Night Live among others and is now helping lead the entertainment renaissance at his latest stop 313 Events in his native Detroit . He discusses what it takes to be a brand builder and his experience in the sports, media, and entertainment space and how one can go from learning from Lorne Michaels at Saturday Night Live to creating and implementing real change at every stop he has made. A wonderful journey worth everyone’s time to learn more about. Click here to tune in.
From Ball Boy to having a ball in the sports tech space, learn from Bob Broderick. We also welcomed Bob Broderick, President & Co-Founder at XTECH Protective Equipment. XTECH is a sports protective equipment brand which utilizes advanced plastics and foam production technology to ensure optimal athlete safety, without compromising performance and is now the industry leader in one of the most important and unregulated areas of football, the shoulders and the upper body. Bob takes us through his journey as an entrepreneur, with multiple stories and anecdotes of working closely with top NFL teams and players, bit one which started first as a ballboy for the New York Giants and then in the communications space at stops like Sport Illustrated. He speaks about the evolution of sports protective equipment – particularly in football – and what the future holds with Artificial Intelligence playing an increasingly bigger role in injury prevention, but most importantly he explains the entrepreneur’s journey that even he didn’t see at first, all through self-education and creating lasting relationships through hard work and grit. Listen in here.
Two amazing journeys get us going…have ideas for guests? Let us know!
