• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

  • Home
  • Blog
  • About Me
  • Joe In The News
  • My Book
  • Services
  • Links & Feeds
    • Get involved
    • Legends of sports publicity
    • Sports Movies and Books
  • Contact
    • RSS Feed
  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • PBR
  • PGA Tour
  • Tennis
  • Crisis Management
  • Gaming
  • NBA Teams
  • Olympics

Pinewood Derby Still Touches The Crossroads of STEM, Sport and Creativity…

February 18, 2025 by Joe Favorito
Spread the love

Daytona has rolled through, Indy Car is getting ready for its season, Formula E is finding its eco and tech friendly spot, and Formula 1 has become the cause celebre in North America with new, young, engaged roots.  Oh and in most of the US it’s cold. Still in basements across America, fathers and mothers and sons are honing a block of wood, weighing it carefully, custom designing it and hoping for a speedy trip down the track.

Isn’t it time for one of the circuits to embrace a time-honored tradition that is still doing well, even in a high tech world? The Pinewood Derby.

For those who don’t know, Pinewood Derby is a mid-winter troop by troop competition in which dads (and moms) and sons in Cub Scouts take a wooden block of five ounces and fashion it into a mini-soap box car to compete against other troop members on a downhill track. Pinewood Derby bonds parents and sons, instills interest in science and design, gives kids an interest in racing away from a video screen and is just plain fun. Virtually every troop in the United States has the race, and generations of scouts have enjoyed the practice over the years. Yet, no one in racing has thought to find ways to honor design (especially now in the digital age), and add on some branding to enhance the car design. It probably is not a stretch that hosts of drivers, technicians and even sponsors who have gone through scouting can connect with Pinewood Derby as well.

To have one of the major circuits latch on and find ways to promote scouting through a Pinewood Derby promotion could be a cheap, affordable long lasting promotion at a time when racing is not top-of-mind, but could provide a great lead-in to the upcoming season. Does it answer all the questions as to where racing can go to increase its viewership and demo? No. But it is a great grassroots tie to a group that has a strong affinity for brands that support it (the Scouts) and has very little downside or large cost associated with it. By the way, combining it with Soapbox Derby, it’s bigger cousin, is not a bad idea either. There are opportunities for work with technology, woodworking, engineering, and of course team building, and it does not have to be just for boys. Also for those looking for content, from drones to microcameras, there is probably a play there that can live in a viral environment. Fastest car? How about a world record? And maybe, just maybe, there is a national sponsor who would enjoy the ride. What about racing elite or even celebs who have done Pinewood Derby? The storytelling side is pretty wide.

In a time where tech, STEM, AI, graphic design, even data collection are tantamount, Pinewood Derby, which now also has adults creating clubs, is still a keeper this tome of year…and not just for boys…lets get girls involved as well.

Start your engines (or at least your blocks of wood) and maybe, maybe racing can see an opportunity to reach engaged young folks, around the bonding of scouting.

Category: Gaming, Past PostsTag: Boy Scouts, Pinewood Derby, Scouts, STEM

About Joe Favorito

Previous Post:Combatting The Zone Flood On and Off The Field…By Beautiful Listening.
Next Post:Lanyards, Sweatshirts And The Ability To Do Little Things To Repurpose Joy…

Sidebar

About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

Follow Me On Twitter

Tweets by @joefav

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

Newsletter

Sign up to get free resources, tips, and articles of our station.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2025 · JoeFavorito.com · All Rights Reserved – RSS Feed