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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Sport Web 3, Gamification in the NFL, and Making Trivia Into A Media Business…Three Quick Informative Listens…

March 5, 2025 by Joe Favorito
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We love talking entrepreneurship and disruption on our podcasts and here are three recent ones that fit the bill. Have you ever looked at Super 70’s Sports on X? Learn all about how it came to be and what’s next. How is Madden changing the NFL teams engage? We have that. Then a slightly longer discussion about where we are with blockchain, crypto and wed 3.0 with two big thinkers. As always, you can catch all of our pods here.    

An idea, some free time and capturing an audience. We are joined by Super 70s Sports creator Ricky Cobb. Ricky takes us through his unusual journey of launching a niche – but immensely popular – X (formerly known as Twitter) handle, and ultimately transitioning to an online talk show host – with ‘The Ricky Cobb Show’ on Outkick. How does one go from a college professor with a love of sports nostalgia to being a key cog in popular culture? Take a listen to a unique entrepreneurial journey.

Madden Makes Its Moves. Madden has been the front porch for young people to learn about the nuances of professional football way before they tune in on a Sunday afternoon. Now the data and the engagement of the game has morphed into something even bigger as those first adopters become coaches and NFL athletes, and the content of the game itself became a second screen hit this year. We sat  down with Evan Dexter, VP of Brand Management & Brand Marketing at EA Sports to learn more. Evan oversees EA Sports Madden NFL and EA Sports College Football, and he shares how gaming is becoming more than just entertainment. From engaging younger audiences to revolutionizing game prep, Evan discusses the impact of MaddenCast and the evolving role of gaming in the sport. A nice peek into the gamification of the NFL.

Sports Web 3 Primer.  We are joined by Pet Berisha and Sandy Khaund, two prominent leaders in the Web3 space. Pet Berisha is the creator of Sporting Crypto, the world’s largest Web3 x sports newsletter, delivering in-depth insights to industry executives on the latest developments at this intersection. Sandy Khaund is a seasoned entrepreneur and intrapreneur with 30 years of experience spanning software development, product marketing, business development, and strategy consulting. He has held leadership roles at five Fortune 500 companies, including Intel, Microsoft, and Warner Media, and has been a C-level executive at three acquired startups—Piczo, Instadium, and UPGRADED. Additionally, he has founded multiple startups in streaming media, EdTech, and live events. In this episode, they explore the evolution from Web2 to Web3, diving into topics such as NFT collectibles, the key players shaping the sports industry, and the growing role of AI in sports. Another great listen for the curious and engaged.

Category: Ambush Marketing, Business, College Football, ESPN, Gaming, Jobs, MLB, NBA Teams, NCAA, NFL, NHL, Olympics, Past Posts, WNBATag: Blockchain, cryptocurrancy, FIFA, Madden, NBC Sports, NFL, NFT's, Outkick, Ricky Cobb, Super Bowl

About Joe Favorito

Previous Post:The Value of Passing On March Madness Experience and Institutional Knowledge…
Next Post:Jersey Mike’s Doubles Down On 15 Years of Giving…

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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