So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say?
One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, New Jersey, is doing just that…amplifying their cause marketing outreach louder than they ever have before.
Hoping to raise a record-breaking amount for charity this March, the company’s 15th Annual Month of Giving, will join forces with more than 200 local charities.
During the month of March, customers will have the option to round up their purchase to the nearest dollar or donate $1, $3, or $5 when placing their order. Charities include hospitals, youth organizations, food banks and more.
The campaign culminates in the nationwide event, Day of Giving, on Wednesday, March 26, when local Jersey Mike’s owners and operators will donate every single dollar that comes in to local charities.
At the first nationwide fundraiser in 2011, all of Jersey Mike’s 454 locations raised $600,000 for 66 charities. Since then, Jersey Mike’s annual Month of Giving has raised more than $113 million for local hundreds of local charities.
This March, Jersey Mike’s hopes to exceed last year’s record-breaking national fundraising total of $25 million and help local charities striving to fulfill their missions and make a difference.
While it is their biggest stand for cause, it is not the only place you find Jersey Mike’s tied to sport. In addition to now being the title sponsor for Rutgers’ arena, the company is the title sponsor of the CAA Men’s Basketball Championship, is an official partner of the NHL, works with the Harlem Globetrotters on community initiatives, and has a partnership with the USTA Foundation. That is in addition to the traditional signage and spots that run across the board in live sporting events.
However the end of the month is all about the call to action for dollars. Since Month of Giving began in 2011, keep amplifying a well executed and messaged campaign, that certainly is no bologna.
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