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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Figuring Out The Elusive ‘WHY’…

September 26, 2025 by Joe Favorito
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We have talked about it before, the randomness of showing up and never knowing where the path will take you…or sometimes wondering about the “why” of where I am and how did I get to a particular spot.

As the semester started we talked to our students about having the courage and the curiosity to go down a random path, or a hallway, or an alley, just to see where you end up and who you may meet. Without the curiosity you miss a great deal, and sometimes the universe tells you the why after the journey is over.  Sometimes the path chooses us, and we have to be open minded enough to take a risk and go down the road. Sometimes it leads to a dead end, sometimes to an off ramp, sometimes to the yellow brick road. We don’t always know, but unless we try the path, and that does take courage, we will never know.

There were some grand examples of this in the past few weeks. During my Michigan trip my longtime friend and colleague “Mex” Carey at Michigan State  brought me by the MSU basketball offices, and I got to talk for a while with a guy who I share a lot of friends with, associate head coach Doug Wojick. While that time with Woj was outstanding, Mex made sure I got to meet and spend time with Head Coach Tom Izzo, another special experience. However that wasn’t the actual “why.” The real “why” was a few minutes later, while chatting with Coach Izzo in his office we heard a knock at the door and in came a former player…his name is Greg Pedro.   

While this should make perfect sense, he was a player at Michigan State, how this became my “why” is that Dr. Greg Pedro from Staten Island actually left MSU and starred…at Fordham just after I graduated. He now returns to MSU…he hasn’t heard from Fordham in over 20 years but that’s another story…every year and is part of Sparty family.  Now there was no plan for me to go to East Lansing and run into Greg, it never even entered my mind, but when you show up…

Point two less than 24 hrs later in Ann Arbor. My mentee and I Will Conley were at Zingermans Deli. Who sits down two tables away but my longtime friends and business colleague David Schwab. Two tables away at the end of a long day around UM. Now David is a big Michigan guy…his daughter is there…but the chances at a deli away from campus at the same time? Not planned.

Point three earlier this week. I had coffee with a Jersey basketball legend…the winningest girls basketball coach in the state…Jeff Jasper. Coach Jasper is the ultimate free spirit away from the court, but is a teacher and a big thinker and I just wanted to meet for a bit in a local shop and listen to him as to how he has navigated this unique journey. Naturally he is known after all these years by generations of families he has touched…and maybe I could have thought that was my why for the day, but in walked a recent college grad and his mom who said hello to Jeff and was about to move on, when I noticed she had an MSU sweatshirt on. Turned out her son stranding quietly was a graduated Spartan and was interested in…sports business…and had just worked at the US Open under a longtime colleague of mine, Karin Buchholz. So was he actually my why that day? It was random we happened to be sitting by the back door not the front and she came in with her son that way, but we were aware enough to realize that there was a moment that the universe was saying maybe this was the reason we showed up on a place.

I’m not saying it happens every day and often times there is not that aha moment, but I do believe if we listen, if we are curious, if we take the path a little further, it is amazing what you come across to help round out your why.

Now I do agree that time is often money, and sometimes random wanderings don’t work. I also know of many who will not do random meetings unless there is a dollar figure attached, but sometimes those meetings can be priceless learning experiences. Sometimes, sure they are a half hour you don’t get back, but there are usually ways to extract oneself if need be politely, and correctly.

The wide net catches lots of stuff.

Category: College Basketball, Crisis Management, Jobs, NCAA, Past PostsTag: Greg Pedro, Jeff Jasper, Mex Carey, Michigan Football, Michigan State Spartans, Pascack Valley HS, Tom Izzo, Will Conley

About Joe Favorito

Previous Post:Michigan Musings; Lessons Learned From Five Days With Lions, Tigers, Bears, Wolverines, Spartans and So Much More…
Next Post:Teachable (and Learnable) Moments On A Friday in New York…

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Yankees NFL NHL NWSL Olympics PBR Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC US Open USTA WNBA World Cup Yankees

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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