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Elkin Elegy; 60,000 views and countless comments (most good)

April 12, 2019 by Joe Favorito
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“It made me think about the people around me.”

“I did some investigating and found in the ‘Unclaimed funds’ office in New York State he had 11 outstanding accounts.”

“Did you know he used to drive, and I think he had a Mercedes.”

I have been doing blog posts big and small, trivial and somewhat informative, since my Fordham classmate and author Carlo DeVito told me that the blog would serve as a good companion to our book “Sports Publicity,” which was published in 2007, updated in 2012 and is being updated again for next January.

Never, ever did I expect the response for a post that went up last Friday night on the late Robert Elkin.

At last look close to 60,000 views, scores of comments and emails from friends and colleagues from years ago, who I don’t know even how they saw it. It spurred a nice mention by Mike Vaccaro in Sunday’s New York Post and a very nice tribute by the Knicks at their second to last home game.

There were also a few mentions about the strange side Robert had, which frankly didn’t surprise anyone, but for the most part there were notes of gratitude and acknowledgement that the life of one of New York’s unique character was noticed. I realized today the column may have gotten more views than all of the clips Robert mailed or handed to people in yellow envelopes throughout his star crossed career.

That’s OK, I think even as a person who really existed in the shadows of the media room, he would have appreciated the light being shone down. The sad thing was no one seemed to be able to locate the date or time of his funeral, or even his next of kin. Regardless, it was a worthwhile effort with some unforeseen and mutually appreciated responses.

Sometimes you strike the match and it lights, sometimes it goes out. This one shone bright. A Mitzvah to Mr. Elkin of Long Beach, you were noticed, and yes, you probably will be missed!

Category: NBA Teams, Past PostsTag: Knicks, Robert Elkin

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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