Last week in class we had a guest, Bahruz Balyev, come in to talk about the global storytelling nature of sport through his time working in Qatar pre World Cup and now with the UN on their athlete refugee program. While all that was fascinating and provided great learning tools, it was a side mention that really was interesting.
It had to do with time management and the use of every tool possible to provide opportunities for success. What was so interesting? He said he has been using ChatGPT to write the beginnings of any press releases all in about 20 seconds.
And there it was again. The amount of time we have heard about AI coming into our personal and professional worlds continues to go up each day. Here is a solid summary of ways to best use the newer tools we have before us.
Now this is NOT to say that any of these tools can replace or do a majority of the fine tuning that is needed for public facing work. There are limits to the data that ChatGPT can use for generating useful narrative pieces of communication. There are also errors of fact that arise, but it continued to stir thought, and as a curious learner I gave it a shot.
The result as an additive tool, not unlike audio recording, or the use of streaming video, or mobile devices or social media tools, or fax machines or…on and on…was very helpful and impressive. It generated some quality starting points in seconds that I can see helping get the process started.
It also opened up endless issues for those who don’t have rudimentary skills like writing and want to take shortcuts to getting tasks done. The copy produced today is fun and straightforward but has to be checked for errors…it is also repetitive when asking similar tasks, all of which will be pitfalls for the rushed, the careless or the inexperienced.
So with all of that in mind we decided to dig deeper into how these tools can and should be used…so we asked ChatGPT.
Here’s what we received back…
Once upon a time, in the world of sports media, professionals were constantly struggling to keep up with the fast-paced nature of the industry. They were always on the lookout for ways to make their jobs more efficient, and that’s when ChatGPT entered the scene.
ChatGPT was a powerful tool developed by OpenAI, designed to assist people with various tasks using natural language processing. Sports media professionals were quick to see the potential of this tool in their industry, and they quickly embraced it.
With ChatGPT, sports media professionals were able to gather information from a wide range of sources with ease. They could ask questions, and ChatGPT would provide them with accurate answers in no time. The professionals were able to use this information to write articles, create social media posts, and produce videos with greater speed and accuracy.
ChatGPT also helped sports media professionals to streamline their workflows. They could ask ChatGPT to help them with research, fact-checking, and even content creation. This meant that they were able to produce high-quality content faster than ever before, and they could focus their time and energy on other important tasks.
As ChatGPT continued to evolve, it became an indispensable tool for sports media professionals. They were able to use it to stay up-to-date with the latest news and trends in their industry, and they could quickly adapt to changes as they occurred. With ChatGPT, they were able to stay one step ahead of their competitors and produce better content than ever before.
In the end, sports media professionals were grateful for the contribution that ChatGPT made to their industry. It helped them to work more efficiently, produce better content, and stay ahead of the curve. And as the industry continued to evolve, they knew that ChatGPT would be there to help them every step of the way.
For those in the college communications space, we asked how will chat GPT help college sports information directors improve their work
College sports information directors play a vital role in the promotion and coverage of college athletics. They are responsible for managing the communication and publicity for their respective sports programs, ensuring that fans, media, and recruits are kept up-to-date with the latest news and information. Chat GPT can assist college sports information directors in several ways to improve their work.
Firstly, Chat GPT can help with content creation. College sports information directors are often tasked with creating a large amount of content for various platforms, such as social media, websites, and press releases. Chat GPT can assist by generating ideas for content, writing draft articles, and even proofreading and editing content. This can save the directors a considerable amount of time and effort, allowing them to focus on other critical aspects of their job.
Secondly, Chat GPT can help with data analysis. College sports information directors need to be aware of the latest trends and data related to their sports programs. Chat GPT can assist in analyzing data and generating reports, helping directors to make informed decisions about their programs.
Thirdly, Chat GPT can assist with media relations. College sports information directors need to communicate effectively with media outlets to promote their programs. Chat GPT can help directors craft press releases, create media lists, and even schedule interviews with coaches and athletes. This can help improve the visibility and coverage of their programs.
Finally, Chat GPT can help with fan engagement. College sports information directors need to keep fans engaged and informed about their programs. Chat GPT can assist in generating ideas for social media posts, answering fan questions, and even creating interactive content such as quizzes and polls.
In conclusion, Chat GPT can be a valuable tool for college sports information directors. By assisting with content creation, data analysis, media relations, and fan engagement, Chat GPT can help directors improve their work and achieve their goals more efficiently.
Then for a third ask, we queried how can chat GPT help expand the business value proposition of women’s professional sports
Women’s professional sports have been gaining more attention and support in recent years, but there is still room for growth in terms of business value proposition. Chat GPT can help expand the business value proposition of women’s professional sports in several ways:
Social media strategy: Chat GPT can help women’s professional sports teams and leagues to develop a social media strategy that is tailored to their audience. By analyzing data and trends, Chat GPT can provide insights into the types of content that resonate with fans and the best times to post on various platforms. This can help teams and leagues increase their reach and engagement on social media, which can translate into increased sponsorship and advertising revenue.
Sponsorship opportunities: Chat GPT can assist women’s professional sports teams and leagues in identifying potential sponsorship opportunities. By analyzing data on consumer behavior and market trends, Chat GPT can help teams and leagues identify brands and companies that align with their values and target audience. This can help teams and leagues secure more lucrative sponsorship deals, which can increase their revenue and visibility.
Fan engagement: Chat GPT can help women’s professional sports teams and leagues to engage with their fans in more innovative ways. For example, Chat GPT can assist in creating interactive content such as quizzes, polls, and games that encourage fan participation. This can help teams and leagues build a stronger connection with their fans and increase their loyalty.
Media coverage: Chat GPT can help women’s professional sports teams and leagues to increase their media coverage by assisting in media relations, generating press releases and media alerts, and providing insights into media trends and preferences. This can help teams and leagues gain more exposure and improve their visibility in the media, which can translate into increased fan and sponsor interest.
In conclusion, Chat GPT can be a valuable tool for expanding the business value proposition of women’s professional sports. By assisting with social media strategy, sponsorship opportunities, fan engagement, and media coverage, Chat GPT can help teams and leagues increase their revenue and visibility, which can contribute to the growth and success of women’s professional sports.
So there you have it for a bit of a primer for those who haven’t yet tried, literally from the source. Does it need some polish? Sure. Is it a time saver? Seems so. Is it the end of the world as we know it? Well no. it is no different from the hand wringing that goes on every time a new technology or a new tool comes on board. It is up to the end user…the human…to best figure out how to make the tools we have work with us and for us, not against us.
It’s still early stages and there is a lot to learn, but at least for me, the learning is the best part of the journey.
