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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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The Business of Sport in Africa, Getting the Scoop on AI, and Storytelling In Books and Broadcast. Three Good Listens…

May 21, 2024 by Joe Favorito
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Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day listens from some super smart and creative folks. You can hear all the episodes here as well.

Talking Broadcast Story Telling and Books. We welcomed a longtime friend, Todd Ehrlich, Founder and President of T-Line TV, 5-time Emmy Award Winning and Author of the Book, The 20 Greatest Moments in New York Sports History to the podcast. Todd speaks to the concepts of debate being the inspiration of his new book and his desire to expand the book into the media sphere. He expands on the process of writing and his career path. Todd tells us about the surprises he found from doing the research and interviews for the book and explains about what sports or athletes bring about the best stories. Todd speaks about the athlete and media relations before or after the pandemic and why it is not better. He expands on the importance of objectivity in sports documentaries and productions.  Listen along here.

The growth of sports business in Africa. We caught up with Sandrine Nzeukou, founder of Playbook. Sandrine speaks about her background in sports and her success in basketball (playing at UNLV and professionally as well) and how it led to her current status as an entrepreneur in sports. She also talks about the size and scope of Basketball Africa, and the status of their league. Sandrine expands on the growth and education side of sports in Africa and what that looks like and how using media as a platform and touches on the process of understanding each country in Africa for bringing in investors, as well as the impact and opportunity sports tech will continue to have. You can listen to it all here.

How is AI Reframing the sports business. We were joined by Gary Warech, Global Leader, AI for Sports & Entertainment to speak more about sports and AI. Gary goes through his career and the diverse experiences he has been a part of. He speaks about AI and the education side of it. He speaks about AI’s impact on the business and the consumer side with AI technology in sports as well as difference between open and closed source AI and how leagues deal with it. Gary discusses  what skills are needed in the AI industry and the new jobs that get developed and touches on  startup companies that invest in new technology and the impact these companies have on solving problems. We also go into  the growth of AI into streaming, and the impact of AI on global broadcasting. Listen here.

Enjoy, more coming, let us know about other guests we should have on!

Category: Business, Gaming, Jobs, lifestyle, MLB, NBA Teams, NCAA, Olympics, Past PostsTag: AI, Basketball Africa, Gary Warech, MLB, NBA, NCAA, New York Mets, NYU, Sandrine Nzeukou, Todd Ehrlich, UNLV, WNBA

About Joe Favorito

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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